Like Facebook and Twitter, LinkedIn is a social network, but it has a key difference: it’s aimed at business professionals, rather than anyone and everyone. But that doesn’t mean it’s not a good place to promote your project, because it gives you the opportunity to network professionally with other researchers and potential backers/philanthropists who may be interested in pledging, or are involved in similar causes and thus may share your campaign.
So start building your network by creating a personal page and inviting people to connect with you, whether that be colleagues, fellow researchers working in similar or related fields, or media professionals who may be interested in promoting the project. The same rules for the other platform apply: post frequently but don’t spam, and make your posts easy to understand. Make sure to include links to your crowdfunding page and your research so that people can engage with you, and keep your eye out on the news for potential connections with your research that you can use as an excuse to shamelessly promote your own.
Ask Me Anything
While Reddit may have hundreds of millions of users, don’t feel out of the loop if you’ve not heard of it. It’s geared towards news and entertainment, rather than general social networking, but it has a hugely popular science community and an engaging section, or “subreddit” called Ask Me Anything (AMA). This is where a user opens up a particular subject or topic for discussion, inviting other users to ask questions by commenting on the post, which the host then answers. Think of it as like a press conference, but completely online.
AMAs are a really great way to encourage engagement with your research, and for you to engage with the public. Remember, they’re the ones who you want to win over and get behind your project, so be open, honest, and appreciate their interest. Stephen Hawking did an AMA last year (the third-largest in the site’s history), and although you’ll probably never be that popular, it’s demonstrably a great way to get people talking and join those with common interests and goals.
While Reddit may not be the most user-friendly of the networks, they have posted a handy guide on AMAs, and we’re more than happy to help get you going if you choose to crowdfund with us.
P.S., check out our other helpful pages on using Twitter and Facebook.