Our Blog

Category Archives

Our Weekly Science Picks: Australia nears the eradication of cervical cancer whilst Arnold Schwarzenegger – of all people – wages war on climate change

Hi there – Marian Shivji here, back from a sunny month away in Ecuador, to round up the latest in the wonderful world of science for you. This week features everything from remarkable strides in cracking the secrets of Jupiter to a bag of human hands washed ‘ashore’ on a Russian riverbank.

Australia edges closer to becoming the first-ever country to eradicate cervical cancer

Every two minutes, a woman dies of cervical cancer. Behind 99.9 percent of these cases is the human papillomavirus (HPV) as the fatal pathogen. Since 2007, The Australian federal government has run a massive vaccination programme against the virus. The programme initially distributed vaccinations to girls aged 12-13, free of charge, before extending its remit to adolescent boys in 2013. Now, the programme also covers girls and boys under nineteen for two free doses of the vaccine.

According to a new study, these efforts have reaped resounding success as HPV prevalence among Australian women aged 18 to 24 has plummeted from 22.7 percent to just 1.5 percent over the last 10 years . Remarkably, only 53 percent of all women in Australia have been vaccinated against HPV. The marked decline in prevalence can therefore be explained by “herd immunity”. This form of immunity occurs when a significant portion of a population is vaccinated, which hinders the spread of a disease enough to protect the unvaccinated population. Taking this vaccination programme in conjunction with extensive cervical screening – and the recent introduction of a more advanced screening test by the Australian government – positions Australia to become the first country in the world to eliminate cervical cancer entirely.

Only a handful of countries across the world have a widely available, fully financed vaccination program against HPV. In 2016, 78.6 percent of 15-year-old Australian girls and 72.9 percent of 15-year-old Australian boys had received vaccinations to HPV. In America, however, only 50 percent of girls between 13 and 17 and 38 percent of boys between 13 and 17 had received the vaccination, as per data published by the Henry J. Kaiser Family Foundation. In the US, the HPV vaccine can cost as much as $450 for the full regimen, according to the Association of Reproductive Health Professionals. Two-thirds of the world’s population of women don’t have access to what Australian women do. The situation in the developing world is especially dire, where papillomavirus incidence rates remain high. The efficacy of the Australian example along with other successes in other accessible vaccination programmes, such as a recent trial that took place in Bhutan, truly exemplify how these seemingly expensive programmes can yield a lucrative ROI in the case of easing the burden of cervical cancer later down the line.

Fisherman goes out for a stroll along a Siberian riverbank only to discover a bag of 54 human hands

Source: The Siberian Times

Whilst ambling along the frigid expanses of south-eastern Russia, perhaps the last thing one may want to encounter is a severed human hand on his path. Earlier this week, however, a fisherman made such an unfortunate discovery on the banks of the Amur River. The man first stumbled across one hand, reported The Siberian Times, before uncovering a bag filled with 54 single human hands – or 27 pairs, if you prefer.

The latest reports detail that the hands are not the result of a sinister government regime or the workings of a criminal enterprise. In fact, the hands were just the result of a lazy medical forensics lab in the Russian city of Khabarovsk, clearly lacking in proper protocol for disposal. This is according to a statement made by the Investigative Committee of the Russian Federation. Further, medical bandages and those plastic shoe covers characteristic of hospitals were also found near the severed hands, suggesting they were indeed connected to a medical facility. Though the means of dumping of the hands was clearly far from legitimate, the committee maintains that there was no foul play in originally removing the hands from their bodies.

With little clarity on the medical process behind the detached hands, the discovery is still causing suspicion. While it remains unclear as to why a forensic lab would reasonably need to cut off hands, their removal in this sense is not necessarily unusual. During autopsies, various organs are often removed – whether temporarily or permanently – while causes of death are being established. At this stage, though, it’s not clear why so many hands would be placed in a single bag as a part of some medical exercise. It’s all very Greek* to me.

* Read – Russian.

Finally, a true climate hero waiting in the wings… And it’s Arnold Schwarzenegger?

We previously reported on New York’s plans to sue five of the world’s largest oil companies over climate change, as lead by Mayor Bill De Blasio. We are now even more thrilled to report that the former Governor of California – or perhaps better known for bulging biceps and the Terminator – Arnold Schwarzenegger has jumped on the band wagon, setting out his ambitions for similar action. Of course, it wouldn’t be Arnie without injecting some characteristically bold phrasing and movie-like flare into his endeavour.

Speaking at SXSW in Austin for Politico’s Off Message podcast, Schwarzenegger announced his intentions to prosecute various oil companies for “knowingly killing people all over the world” through global warming.

He went on to compare the oil and tobacco industries, both in terms of their clear harm to society and in their attempts to mislead the public on the danger of their products. “To me it’s absolutely irresponsible to know that your product is killing people and not have a warning label on it, like tobacco,” he told Politico. He then added, “if you walk into a room and you know you’re going to kill someone, it’s first degree murder. I think it’s the same thing with oil companies.”

Oil companies have an established reputation for obscuring the clear detriment of their industry, whether it be their greenhouse gas emissions and other pollutants to the secondary environmental damage produced via their extraction processes. One landmark study examining ExxonMobil found that the powerful conglomerate regularly suppressed the findings of their own scientists while churning out editorials that dismissed anthropogenic connections to climate change.

Whether Arnie has a solid link between this obfuscation and first degree murder is yet to be seen. Perhaps the best hope at this stage, as referenced by Schwarzenegger himself, is forcing fossil fuel companies to acknowledge the dangers of oil and coal, in the same way tobacco companies must legally do so now. It would be naïve, however, to believe that oil conglomerates will simply give up their side show of misdirection and lobbying campaigns.

Not one, but four steps closer to understanding the ever-elusive gas giant, Jupiter


Until recently, scientists knew surprisingly little about the deep interiors of gas giants, such as Saturn and Jupiter. This week saw a range of advances in this area, stemming from the observations of NASA’s Juno spacecraft. One of the major goals of the Juno mission, whose focus turned to Jupiter in July 2016, has been to study the planet’s interior, explicating the inner workings below its cloudy surface. During each flyby, Juno soars low over the planet’s cloud tops, probing beneath its external layer to study its auroras to learn more about the planet’s origins, structure, weather layer and magnetosphere.

In four new studies published separately in Nature (hereherehere, and here), the latest results from the spacecraft have been revealed. While they focus on different areas of research, they largely have a similar theme. While previous studies of Jupiter focused on the planet’s most obvious features – its dark bands, bright zones, and big red spot –these four studies use small signatures from the gas giant’s gravitational field to dig much deeper, providing incredible insights into what life is like below the clouds on Jupiter’s surface.

In one study, Luciano Iess and colleagues found that the planet’s unusual gravitational field, lacking north-south symmetry, is owing to wind flows in its atmosphere and interior. In the second, Yohai Kaspi and colleagues confirmed that Jupiter’s atmospheric jet streams extend as far as 3,000 kilometers (1,860 miles) down from the cloud tops. The group also determined that Jupiter’s atmosphere accounts for 1 percent of its total mass. In the third, Tristan Guillot and his team went even deeper to determine what lies below these jet streams. Their analysis suggests that 3,000 kilometers into Jupiter is a fluid mix of hydrogen and helium that rotates like a solid body. Finally, Alberto Adriani and colleagues took a closer look at the cluster of cyclones encircling Jupiter’s poles. While scientists have known the existence of these cyclones for quite some time, the study reveals where they come from or and why they never manage to merge, the latter of which owes to the polygonal patterns formed by the cyclones.

NASA’s Juno mission has clearly made invaluable strides in our understanding of Jupiter. We now know that the planet’s environmental pressures and patterns has given rise to hiding cyclones that create stunning patterns, deep-diving jet streams, and a rigid, yet fluid, body. These studies do more than greatly increase our understanding Jupiter, though. They could tell us more about similar planets, such as Saturn, and maybe even help us understand the origin of our solar system.

Our Weekly Science Picks: Surfing the Web Through Augmented Reality to Collapsing Dark Matter

Hi there – Marian Shivji here with your weekly dose of science facts and fascinations. This week features an injection of augmented reality into your web browser, up to a giant monument that converts air pollution into jewellery. Doctor’s orders below.

Your Web Browser’s Latest Plugin? Why, Augmented Reality Of Course!

Augmented reality (AR) is currently best-known for its gaming applications, such as the once ever popular Pokémon GoA new trend is now on the rise, however, of companies pushing this seamless blending of the digital and physical worlds for more mainstream purposes, as opposed to just the gaming novelty that AR is today. The latest innovation in AR comes from Google, who’s latest venture explores how to invigorate static content, such as a news article on mobile and PC web browsers, with AR. Google has dabbled in AR for the past few years now, through Tango and ARCore.  While Google has previously explored implementing AR into its own Chrome browser, the search engine giant is now looking to extend its cross-platform edge. This week, Google debuted the novel product Article, a 3D model viewer that can integrate AR into most web browsers. On mobile phones, an AR button appears when the user reads about an object that the browser can bring to life. Tapping this button activates the phone’s camera, allowing the user to project the object into the physical world, as represented by the space suit ‘object’ below. The Google blog post explained: “The unique power of AR is to blend digital content with the real world. So we can, for example, surf the web, find a model, place it in our room to see just how large it truly is, and physically walk around it.” Article will also allow such capabilities that were previously limited to devices like smartphones to be available on desktop computers. Article is just one in a series of prototypes and there’s a lot left to explore. As the AR matures, much more impressive applications will be unveiled, which could help the tech to go from novel to transformative.

Dark Matter May be More “Matter-Like” Than Once Thought

Source: L. CALÇADA/ESO (CC BY 4.0)

Our current understanding of dark matter is that it surrounds entire galaxies as spherical “halos” of invisible, unidentified massive, as illustrated by the blue surrounding the milky way above. This ‘featureless blob’ theory of dark matter’s existence is supported by the observation that an extra source of mass, astronomers can’t explain the motions of the stars in galaxies and why they move at the speeds they do. The ‘halo of mass’ version of dark matter might be only part of the story, however, as recent research by theoretical physicists Mathew Buckley and Anthony DiFranzo suggests that dark matter could collapse into smaller, more complex structures. This behaviour would render it more like the ‘normal’ matter that condenses into stars and planets. To collapse, dark matter would need a way to lose energy, slowing particles as gravity pulls them into the centre of the clump, so they can glom on to one another rather than zipping right through. The electromagnetic forces that dictate this process of energy loss for ‘normal’ matter have been ruled out for the most commonly proposed types of dark matter particles, such as weakly interacting massive particles (WIMPs). Buckley and DiFranzo imagined what might happen if an analogous “dark electromagnetism” allowed dark matter particles to interact and radiate energy in the form of dark photons, a dark matter analog to particles of light. In Buckley and DiFranzo’s scenario, it is unlikely that the dark matter can squish down to the size of a star and likely reach a point where they can’t lose any more energy long before then, rendering a single clump to be hundreds of light-years across. Thousands of clumps of dark matter could therefore be lurking, undetected in the halo surrounding our galaxy. The latest figure suggests that dark clumps constitute 10 percent of the Milky Way’s dark matter. By looking for the effects of unexplained gravitational tugs on stars, scientists may be able to determine whether galaxies are littered with dark matter clumps. “Because we didn’t think these things were a possibility, I don’t think people have looked,” Buckley says. “It was a blind spot.”

A Giant Smog-Sucking Hoover in Poland Converts Air Pollution into Jewellery


92% of the world’s population live in areas of poor air quality. Given that figure basically equates to the entire global population, tackling poor air quality could be a lucrative market. A giant air purifier created by the Dutch designer Daan Roosegaarde is currently being installed in a park in Kraków, Poland. Known as ‘the Smog Free Project’, the purifier stands at a whopping seven-metres and will be able to clean the air around the park at a rate of 30,000 cubic metres per hour whilst only consuming the same amount of electricity used by a water boiler. Most notably, the Smog Free Tower filters out the ultra-fine and very harmful PM2.5 particles – created by cars, tires and even trains – that can become lodged deep within the lungs. The tower took three years to develop and has been touring the world for the last two years. Its last year-long stay was in China, where it was shown to reduce air pollution by up to 55% in its surrounding area. While its functional use is clear, Roosegaarde also designed the purifier as a centrepiece for raising awareness around air pollution. Its stationing in Krawkow is as part of an exhibition that challenges our views on air pollution. As such, the fine carbon particles that are collected by tower can then be condensed into tiny cubes of ‘air pollution’ which can then be bought. As I said, lucrative.

MIA for 8 Decades, the Eastern Cougar is Now Officially Extinct


The eastern cougar once roamed the forests, mountains, and grasslands in every American state east of the Mississippi. For the past eight decades, however, the cougar has gone off grid. This led the US Fish and Wildlife Service (FWS) to open a review into the status of the mountain lion in 2011. After years of research, federal wildlife biologists finally concluded in 2015 that there was no scientific or physical evidence of a viable population left. The big cat had been on the Endangered Species Act since 1973 and at this point, the researchers recommended that the search for the cat be put to bed. This week finally saw that happen as the subspecies (Puma concolor cougaris now officially extinct. This declaration of extinction might – paradoxically – be a good thing. States that have been prevented from reintroducing animals from the western population for decades should now be allowed to do so. Large predators, such as the mountain lion, play a crucial role in the wider ecosystem. According to a recent paper detailing these benefits, not only do cougars reduce the number of ticks by killing deer, but they also save lives by reducing deer-car collisions. Putting it into perspective, if pumas were reintroduced across the US, collisions from deer-car incidents would likely be slashed by 22 percent, saving 115 people and preventing over 21,000 accidents, altogether saving the economy an impressive $2.12 billion.


Our Weekly Science Picks: France Transplants a Face While Capetown Braces for Water Crisis

Hello there– Marian Shivji here with your weekly round-up of the latest in science, data and peculiarities. This week features a double face transplant, a city on the brink of dystopia, and a look at how data and machine learning are currently being used for weird and wonderful purposes.

Surgeons in France Just Performed the First-Ever Double Face Transplant

Face transplants have the potential to tackle a wide-range of medical conditions from genetic disorders to assaults. Plights of the face can go beyond disfigurement to result in a loss of function, hindering one’s ability to breathe, eat or speak. Twelve years ago, a man from France became the first person to ever receive a facial transplant. Fast forward seven years, his body rejected the new face, leaving him without a suitable alternative ever since. In a risky move, surgeons decided to attempt a second face transplant, making the Frenchman the recipient of not only the first face transplant but now the first ever double face transplant. These operations are a risky game and by no means close to routine practice. Fewer than 40 face transplant operations have ever been performed, so statistics on long-term outcomes for patients are lacking. Since its introduction, six people have died from the facial procedure. Many medical experts believe that rejection will be an inevitable consequence of face transplants for the foreseeable future. As a preventative measure, patients must typically take immunosuppressive drugs for the rest of their lives after the procedure. A patient by the name of Isabelle Dinoire suffered rejection of her transplanted face, which caused her to lose feeling and usage of her lips. She later died of cancer in 2016, which was thought to have been caused by the immunosuppressant. It will still be weeks before doctors can determine whether this secondary transplant proves successful. If it is, it could give the other transplant recipients hope that further procedures could be an option in the case of chronic rejection.


France has become the first country to attempt a double face transplant. Getty Images

In Less than 90 Days, Cape Town Could Become the First Major City to Run Out of Water

Cape Town and the surrounding region has been battling droughts for nearly three years now, resulting in a dangerous drop in the levels of its water-supplying dams. Located in a geologic bowl historically fed by heavy winter precipitation, the coastal South African metropolis was once regarded to be an abundant haven of natural water. Now, in less than 90 days, Cape Town might become the first major city in the world to run out of water. April 21 has been marked as the potential “Day Zero,” the day on which experts have predicted that the dams will drop below 13.5 percent of their combined capacity. With little rain on the horizon, the city’s mayor has impeded a “drought charge” in order to fund water recycling projects such as the construction of three desalination plants, which they hope to have in operation by March. The city has also enforced a water limit on its 3.7 million residents of 23 gallons per person per day, drastically cutting their water consumption.If these measures fail and the dystopian, Mad Max-like future prevails, all the city’s taps (except in the poorest neighbourhoods) could be shut off by April. Capetonians would be forced to queue for their daily ration of water of 25 litres (5.5 gallons) from one of 200 government-organized collection sites. This crisis arose from a few compounding factors. While the El Niño weather pattern exacerbated the earlier part of the drought in 2015, experts are now pointing towards poor city management, a growing urban population, and – rather unsurprisingly – climate change. The latter threatens many more “Day Zero” occurrences globally. Scientists have estimated that North Africa and the Middle East could become so hot and dry that they will be uninhabitable in the near future, even if the targets of the Paris climate agreement are met. Another study found that nearly three-quarters of the world’s population will experience life-threatening heatwaves by the end of this century. If nothing else, the Cape Town drought and its implications serve as a stark reminder that climate change is no longer a distant concern.

Pornhub’s Data Provides a Comedic Perspective of the False Missile Alert in Hawaii

How would you spend your last moments if you thought that you only had a few hours left to live? It’s the age-old question that many of us have considered from time to time, but that question became a reality for residents of Hawaii when a false missile alert was circulated last week. As you would expect, people panicked – rushing for the nearest shelters and following protocol to a T. As a follow-up question, what would we then expect people to do upon being told that everything was going to be fine after all? The website Pornhub” released data that paints a picture of the situation from start to finish. The minute the missile alert went out, Hawaii’s traffic to their website dropped by almost 80 percent of their usual Saturday levels. When the second message went out at 8:45am local time, the hilarity ensued. As it happens, Hawaiians celebrated the fallacy of the alarm by giving themselves a little love. By 9:01am, traffic to Pornhub then skyrocketed, with hits surpassing the usual Saturday by 50 percent. Whether this was truly out of celebration or as the island’s means to relieve stress after the looming threat of death would require further study. Though an unlikely suspect for event driven data analysis, this isn’t the first time Pornhub has released such data. A few weeks ago, the site scrutinised its traffic during the Great American Eclipse, which shows just how committed the Americans are to star gazing.

The AI That Prepared Astronauts for Space Revolutionises Crime Fighting in Belgium

The Artificial intelligence systems that were created to prepare astronauts for space now provide a promising approach for solving crimes here on earth. The Space Applications Services company developed the software for astronauts-in-training in the European Space Agency (ESA) Columbus research laboratory, which had them respond to queries such as “What is this?” and “Where is this?” The origins of this machine-intelligence date back almost 15 years. The technology has advanced rapidly since, leading to the recent engineering of an intelligent mobile crew assistant. This bot is scheduled to undergo testing later in 2018 with Alexander Gerst, the next ESA astronaut to be sent into space. The potential for AI to reduce ground operations and associated costs, as well as the possibility that it could lower risks for human personnel has been paramount for space agencies. While that initial crew training project of 2003-05 is a relatively small step in artificial intelligence, the same integrated approaches to machine learning are now leading to feats in a completely different domain: security. Space Applications Services began to pivot the AI toward security applications when it developed a tool that allowed it to answer most factual questions and to display the results visually. The technology does the laborious parts of a crime analyst’s job with a single click. For instance, the machine intelligence became capable of combing through thousands of hours of security camera footage and pulling up specific video feeds upon request. Further sources of data that can be semi-automatically scanned by the software include written records, footage and social media – all within seconds. It can detect suspicious patterns, reconstruct scenes and highlight promising avenues of investigation. Belgian police are currently evaluating software for cost-effectiveness which could become a commercial product by the middle of this year. Belgium is just the latest country to use the hottest tech on the market to keep its citizens safe, following in the footsteps of China and Dubai.

Alexander Gerst follows instructions from the computer during his mission to ISS in 2014. Image Credit: ESA/NASA

Our Weekly Science Picks: From Space to Spiders

Image credit: wallpaperzzz.com

Top Story: New York Disinvests then Sues Five of the World’s Largest Oil Companies

Good morning – it’s Marian Shivji here with the first of many weekly digests from us here at Crowd.Science. We will be using this opportunity to round-up the hottest topics circulating the world of science and crowdfunding so that we can deliver it all to you in one handy blog.

Bill de Blasio is done paying for climate change. The NYC mayor made an official announcement early last week that the city will be the first to divest the entirety of its pension funds – a total of $191 billion – from fossil fuels. This funneling away of $5 billion worth of investment from fossil fuel is reportedly the largest of any municipality to date. This stride brings the overall disinvestment movement’s value to exceed a whopping $6 trillion, making it, arguably, the fastest growing campaign of its kind in history. In conjunction with withdrawing funds, the city triggered full-blown legal action against ExxonMobil, Chevron, BP, Royal Dutch Shell, and ConocoPhillips. The city is asking that they pay for the defensive measures the metropolis is having to put in place to stave off climate-associated damage, claiming each was involved in harming the environment by continuing to burn fuel despite knowing its harmful effects and “intentionally misled the public to protect their profits.”

Speaking of climate change decimating our current living situation…

More Water on Mars!

We already knew of water’s existence on Mars, but recent research highlights just how close a significant amount of water ice is to the surface in mid-latitude regions on Mars. This discovery could be paramount for future exploration missions to Mars, allowing astronauts to use such ice for water and fuel. A lack of craters in the ice also hints that they are extremely young – relatively speaking – being less than a million years old. Further, the ice appears to be layered, much like the sedimentary layers on Earth, which could therefore elucidate different geological periods in the history of the planet. The findings were led by Colin Dundas from the US Geological Survey in Arizona. The team writes, “this ice… is expected to preserve a record of climate history, influences the planet’s habitability, and may be a potential resource for future exploration”.

Bill Gates Thinks Cancer Therapies Could Serve a Much Wider Purpose

In 2016, an estimated 445,000 people died from malaria, 1 million from HIV-related illness, and 1.7 million from TB (including 0.4 million with HIV). If the immunotherapy used to treat cancer patients in the world’s more prosperous nations could eventually be used to control infectious diseases in its poorest, whilst helping to treat those already infected, we could see a significant decline in these figures. But cancer research is just the start when it comes to using the solutions of “rich-world markets” to address the ailments of the poorest. For example, research into neurodegenerative diseases such as Alzheimer’s could be useful for treating the hundreds of millions of children with cognitive development issues due to growing up in poverty, while researchers in Africa and South Asia attempting to address mal​nutrition may glean valuable insights from obesity research. This was the message of Bill Gates’ keynote address at J.P. Morgan’s Annual Healthcare Conference in San Francisco. As Gates concluded, reaching this goal of health equity in our lifetime by building bridges between the private sector and global health isn’t just a possibility — it’s an imperative.

Lastly, we go to a group of Brazilian biologists with a penchant for literary fantasies…

Seven New Species of Spider Discovered – Seven Opportunities to Nail the Name

Seven new species of cave spiders were discovered by a team of Brazilian arachnid biologists in a system of caves formed of iron-rich sediment deposits in the state of Pará. All seven spiders are of edaphic trogophile decent​, meaning that they live in dirt and have adapted to spending all their time in caves. The group’s paper, represents five years of work studying the spiders in the field and the collection of approximately 2,000 specimens. These biologists may also have a flare for literature and popular culture, given the names of these new creatures. The first two were “namely” inspired from J.R.R. Tolkien, being Ochyrocera laracna and Ochyrocera ungoliant. The first monstrous arachnid is named for Laracna, the Portuguese translation of Shelob, a giant cave spider and immortal ancient creature that guards one of the passages into Mordor. The second is named for Shelob’s mother, Ungoliant, the primordial spider who “desir[ed] only to be a mistress of her own insatiable craving to devour all light, to feed her everlasting emptiness.” A third spider, Ochyrocera varys was named after Lord Varys from the A Song of Ice and Fire series by George R. R. Martin. Varys, a master of espionage, who is called the Spider because of his skill at cultivating a web of informants.

Project Update: #Dontfeedthefish (plastic microfibres from clothing)

Indicators for the prevention of microfibre shedding from apparel found through the Don’t Feed the Fish campaign.

Original Post: http://www.biov8tion.com/indicators-for-the-prevention-of-microfibre-shedding-from-apparel-found-through-the-dont-feed-the-fish-campaign/

Microfibres released from clothes during both the manufacturing and the consumer wash and wear stages, have been found to have detrimental effects environmentally.  Initially assumptions from the industry pointed at fleece fabrics as the main contributor, but driven to challenge this deeper within textile engineering, the campaign #DontFeedTheFish was launched in January 2017 to take research to the polymer, fibre and yarn level.

Backed by the industry at the brand, non-profit and supplier levels, detailed research studied polyester yarns in lab conditions under various situations to assess breakage behaviour patterns.  Work concluded that UV exposure and yarns of a smaller denier are both considerable factors in lowing tenacity in Polyester.

Don’t Feed The Fish

The #DontFeedTheFish Campaign was launched, to raise awareness at the industry and consumer levels of this unseen, yet hugely impactful issue, whilst raising resources to conduct laboratory-based, controlled research.  Industry-based support for this campaign was spearheaded by the European Outdoor Group (EOG) together with key brands including The North Face, Mammut and Finisterre who all recognised the need for a deeper textile engineering understanding of the issue. “Brands have a duty of care to make steps to ensure that the clothing we make is well designed and well made, and mindful of the impact of our sourcing decisions.”  said Deborah Luffman, Product Director, Finisterre.

The early support by brands to this work, raised a call to action to other industry brands and retailers in collective support of this challenge.  “To solve a problem, you must first understand it,” said Peter Hollenstein, CR Manager, Mammut “The pioneering research performed in the #DontFeedTheFish campaign plays an important role in our industry’s collaborative endeavor to grasp the Microfibre issue in its full complexity and develop effective solutions. As industry interest grew, the work spun out into the Microfibres Consortium Leaders Group  headed up by the EOG (http://www.europeanoutdoorgroup.com), of which biov8tion is a key research partner.

Although the industry saw this initially as an issue associated with fibres pulling out of fabrics, #DontFeedTheFish highlighted this as a larger issue, associated also with fibre fragmentation generated by all fabrics of varying constructions, weights and compositions.  With a hypothesis substantiated by desk-based research, the work set out to identify what triggers cause fibres to fragment, and how the varying textile production processes can be seen as opportunities to make change within textile engineering and processes longer term.

The work

The work focused on 100% polyester filament samples.

  • All samples were sourced from key industry suppliers
  • Tenacity was measured on incoming samples and then after 72 hours UV exposure
  • A selection of 40 samples were studied
  • The effect that differences in yarn specification played on breakage was studied

The results

The key learning from this entry level research found UV exposure to be a significant trigger on lowering tenacity in polyester.  A lower tenacity of yarns at the garment level would mean that polyester fabrics are more prone to fibre fragmentation after UV exposure.   Such an observation was consistent across the varying yarn specs tested, with up to 42% tenacity reductions after 72hrs UV exposure.

A range of yarn sizes that varied from a 30 to a 150 denier were studied.  Results were reviewed as tenacity in g/d and also as force in grams at break (which gives a more realistic representation of the yarn in use in a product).  With the force-at-break approach, a consistent sliding scale was seen where the smaller sizes required lower force to break, and larger sizes a higher force to break.

Moving forward

Many other observations were made in regard to recycled content, yarn brightness and supplier processes used, but were deemed inconclusive at this stage, due to relatively small low data sets gathered.  Three subsequent pieces of work have since developed from this at both research and industry levels.

  • The area of recycled vs virgin raw materials has been taken into a deeper piece of research in order to work towards concluding if virgin or recycled differ in regard to fibre release.
  • A correlation of yarn results with corresponding fabric structures is being conducted in order to better understand the interconnection between yarn and fabric construction.
  • Work carried out in collaboration with supply chain partners, has been kick-started to look at how these results can be used to support future product solutions at the yarn level.

#DontFeedTheFish has successfully demonstrated a need to elevate research and development from the ground level (polymer) upwards to include fibres, yarns, and subsequent processing stages within the textile industry.


This work has been possible through the collective work and support of cross-industry stakeholders and research partners.  Thanks goes to:

  • Leeds University, Dept. of Colour Science – Prof L. Lin and Dr. L. Jones
  • EOG, Finisterre, Mammut and The North Face
  • Suppliers that include, but are not exclusive of, Shinkong Taiwan

For more information about #DontFeedTheFish please contact


Crowdfunding tips – the perspective of a donor behaviour researcher

We were sent the below insights from a dutch researcher who has an interest in the drivers of donor behaviour for crowdfunding, below are her insights…

Keep it simple

I noticed that the titles of the projects are really specific and scientific, which is fine for publishing articles, but it might be less effective in terms of attracting donors. Maybe simplify them a bit? Even if your target crowd is the scientific community ( is it?), research shows that individuals are more likely to donate if the process is as easy as possible: so keep it simple. You can always give the specifics in the text, but I would keep everything really simple and argue from a practical viewpoint.

Also, it is always helpful and important to know your crowd: who is it I’m aiming for? For example, scientists are not particularly wealthy, so it would make sense to go beyond this group and reach out to ‘the crowd’ (i.e. general public). Are you aiming for a specific crowd?

Getting a project started

In general, the first 33% of the donors consist mainly out of friends and family of the project initiator. This group is especially important, since they provide you with the first couple of donations and show others that they support this project. Donors are more likely to make a donation if others have done so as well (i.e. follow the crowd). Thus, family and friends are essential to get a project going. If the project creator has a limited network, maybe they can donate the first 100euros? I know of several crowdfunding platforms who use this approach.

After the group of family and friends has been exhausted many projects struggle to assemble the remaining amount as it requires serious networking. Now is the time to really crowdfund: use social media (e.g. provide regular project updates, inform them about new donations etc.), ask previous donors to become ambassadors of the project (e.g. ask them to reach out to their family and friends), reach out as much as possible (solicitation: in order to make a donation, individuals have to be informed there is a project). In terms of the project updates, informing them about the behavior of other donors (i.e. tweeting: ‘wow today someone donated 50euros, will you join the crowd?’) is more effective than throwing around numbers (i.e. tweeting: ‘cheetahs are in trouble!, less than … exist in the wild’).

Another thing that might help is to give the crowd some control: crowdfunding is about democracy, donors no longer just want to make a donation they want to be included. So, they want (and need) to be informed through regular project updates (not asking for money, but informing them). Also, more than ever donors want to make a difference. Ask them for advice, ideas anything. Make them feel included and part of something special. You could also implement this into your rewards.

After you have assembled about 66% of the amount, family and friends are again likely to make a donation: they invested in the beginning of the campaign, others are donating, let’s bring in the money and make sure the project is successful. It would make sense to inform the group of family and friends that the project is getting their but not quite safe yet and that they could make it happen (thus giving them a sense of importance).


Donors these days are more critical and perceive their donation more as an investment than a moral responsibility. Thus, sensible rewards are important. We would advise a simple reward structure of: 10, 20, 35, 50, 75, 100 and a couple of numbers above 100. The rewards connected to these amounts have to make sense. For example, you are currently hosting a project researching the impact of yoga on the wellbeing of women with infertility treatment-led pregnancy (really interesting project btw!!), could give coupons for free yoga lessons or yoga mats. The project leader could contact a yoga company, inform them about their research and ask if the company wants to collaborate with them. I know this is a lot of work, but crowdfunding is time invasive.

Also, maybe mention that if you want to make a donation without receiving a reward you can. There are still donors who donate from an altruistic viewpoint and forcing them to pick a reward might result in them not donating. Crowd.Science facilitates donating any amount.  

WWF found that a personal message was a particularly popular reward. What they did: the park ranger protecting elephants would thank donors personally (i.e. by name) through a video message. This works not just because it is fun to hear the ranger pronounce your name (in the WWF case Dutch names), but also because it makes donors feel specia and appreciatedl. This kind of rewards could be used by the wildlife projects at you platform.


Here is a link to a literature review of Bekkers and Wiepking, 2011. This article is a really good overview of the eight basic motives behind donating:

Awareness of need: use understandable words to describe why this project is important

Solicitation: donors have to know there is a project

Cost and benefits: this mainly applies to the rewards, they have to be in line with the cost (i.e. donation amount)

Altruism: those who donate purely to help the project

Reputation: for example appearing generous or wealthy, so publishing the donation amounts could help.

Psychological benefits: a feeling of warm flow, which means that people feel good about themselves after donating.

Values: personal values. We know little about this, because personal values can only be measured and not manipulated.

Efficacy: this one is really important for crowdfunders: they want to feel as if they make a difference. Thus, donating to a project that is unlikely to assemble the money in time is not in line with this reasoning. Again showing the importance of using your family and friends to fund the first part of the project. Also, specify what their amount can do: e.g. ‘if you donate 50£ you can enable me to test one more subject on how yoga can help with anxiety during pregnancy!’.  ‘if you donate 5 euros we can pay for …’. So, telling donors specifically what is done with their money is a real strength of crowdfunding (but keep the description simple).

It’s great to find ways to focus on social motives: thus informing individuals about the donation behaviour of other donors. I argue some individuals donate because they want to belong to a certain group, attain a specific reputation or simply like to follow (i.e. conforming). This would mean that it is important to target the right group: the cheetah project is most likely to attract donors who care about animals and identify as animal lovers. Thus, reach out to a group of animal lovers, maybe contact a local zoo and ask if they can help out to reach the right crowd. From a reputation perspective, I am less likely to donate if others are reframing from giving to a specific project: ‘if they are not making a donation, me donating might be perceived as foolish’ or ‘if they are not donating, me not donating won’t damage my reputation because others are also reframing’. From a conforming viewpoint, we use information to help those who are uncertain ‘should I make donation?, is this a good project?’, by informing them that others think this is a good project: ‘if others are donating to this project, it is probably a good investment (i.e. my money won’t be wasted).

Key in all these motives is that in order to attract ‘the crowd’, the project has to have at least a couple of donations. We talked about this before: a project initiator should ask their friends and family to make the first donations and therefore signal that they think this is a good project.

In sum, know your crowd, keep it simple, connect connect connect, specify what the amount donated can do in your reward system, provide regular updates (not asking for money, this could exhaust your crowd).

Visit the Crowd.Science home page to browse projects to support.

Fraudulent Websites targeting scientists and patients – Be wary out there!

It still continues to surprise me the way in which crowdfunding ventures are successful. Complete strangers supporting each other with a big leap of faith. The importance is not lost on me, I am eternally grateful that I jumped in the deep end and took on the adventure of funding my own research in this way – and even more so for the support that I received. But I thought I’d write this blogpost with a sense of warning about the possible dangers than one can come across in this age of the internet of things.

Since publishing in easily accessible open access journals online (which is highly encouraged nowadays to enable the visibility and sharing of research), I have been bombarded with a plethora of emails from editors of journals requesting that I publish with them because of my ‘esteemed knowledge and expertise’ on such-and-such a topic. There have been many instances of fraud and dodgy journals acting in despicable manners on the interwebs, and whilst I haven’t fallen victim to any (as yet), I think it’s important to point out the possibility and the variety of ways they can act with a few examples.

I was recently requested to participate as a speaker in a conference in the US. While this is an enormous honour for an early stage researcher, I was a little wary because of almost falling for an earlier trap to write a comment article on our recently published works that turned out to be a predatory journal (they take your paper, make you pay for it to be published, then don’t submit it to peer-review, and sometimes don’t even publish it! The catch being that you cannot then re-publish it anywhere else). So I did a bit of background research – they had a legitimate website set up, with a couple of well-known speakers, and it in all honesty looked pretty sound. But one last check I thought I’d try. I noticed a highly esteemed Professor listed as a speaker on the website. So I emailed him and asked whether he was due to talk at this conference. He responded that he was not at all involved (alarmingly he didn’t respond when I said that this website has him listed as a speaker and is probably using his name on some level of fraud to convince others to join). So the whole thing was a ruse to get researchers to sign up, pay registration fees (usually quite large sums), and probably hotel fees through the site’s own hotel booking system. A scam.

A more lighthearted experience I had was when I was requested to write a paper for a journal called the “Annals of Surgery and Perioperative Care”. Due to my experience in the field, I was requested to write a manuscript to submit for a “Special Issue on Autopsy” dealing with “recent advancements and challenges in treating Autopsy.” Yes, you read that right, apparently there’s treatments for death out there…

But there are more sinister acting individuals out there. I can’t remember how I came across this one, but surfing the web one day I came across a site for Memory Repair Protocol. Considering I walk in the field of Alzheimer’s and dementia, to suddenly come across a site claiming cures for these diseases, my alarm bells were clanging already before I was quarter of the way down the page (it’s a very long page). But I read on, because I thought perhaps they had some solid arguments for their theories. I will admit I used about half an hour to read through the site and do a little hunting further to determine the legitimacy of their supposed cure of dementia. What worried me was that many, many people had not. Reading through the comments on their website and also reviews on other websites, I was alarmed at the number of people that bought (paid actual money!) for something that they didn’t really know much about, save the legit-looking website. Only a few people (presumably the site moderators had deleted the majority of these ‘questionable’ messages) commented that in their hunt for actual published articles from the supposed professional attached to the studies they had found none! Another scam, but a much more serious one considering they prey on those in desperate need of a cure from a horrible disease.

So a word of warning to all out there – be wary of the danger of internet scams no matter how legit they may seem! Until next time!

New research: Just how common are Human Herpes Viruses?

Some of you may have read about my previous research into the Herpes simplex virus and its possible involvement in Alzheimer’s disease. Further from this, my collaborators in Umeå Sweden and I recently had our latest paper published, so I thought I’d share our findings with you.

It is important to know the incidence, or numbers of infected individuals, of any infection-causing agent (bacteria, viruses etc.) for the purpose of understanding whether certain behaviours or actions increase or decrease numbers, and how these infections can be prevented or treated.

For viruses such as the Herpes simplex virus (HSV), which is relatively harmless, generally causing only blisters on the face, usually around the lips, this might seem rather unnecessary. But HSV can also cause genital herpes (usually HSV type 2, but not unheard of for type 1), be harmful to immune-compromised individuals such as the very young or old, and may sometimes result in a severe disease known as Herpesviral encephalitis, which can be fatal. Most surprising about this virus is that fairly often people may not even know they are infected, showing no symptoms at all, but still capable of passing on the disease.

We chose to look at the group of Human Herpes Viruses (HHV) that follow a cycle of primary infection, then a latency period, which is interrupted by reactivation periods. This group of viruses include Herpes simplex viruses type 1 (cold sores) and 2 (genital herpes), Varicella zoster virus (VZV, which causes chicken pox), Cytomegalovirus (CMV), and Human herpesvirus 6 (HHV6, which causes sixth disease – named so because it is the sixth of a number of rash-causing diseases usually developing in childhood). It is not known what causes the reactivation of these diseases, although certain immune system stressors can cause these. I myself had a reactivated case of Varicella (Shingles) during pregnancy with my second child.

So what did we find? If you read the results section of the abstract, you’ll find we found the following: 79.4% had antibodies (proving infection had occurred at some time) against HSV1, 12.9% for HSV2, 97.9% for VZV, 83.2% against CMV, and 97.5% had antibodies against HHV6 in the studied population (which were Swedes from Umeå). This means that generally the results were in line with similar population studies around the world. There was a higher chance of women having had infections than men, and the occurrence of HSV has dropped compared to earlier, possibly by reduced risks of contracting the disease, through awareness or effective treatments reducing exposure of contaminated bodily fluids (think of all the cold sore drugs on the market nowadays).

Whilst our paper doesn’t offer any radical new theories or propose new treatment methods or therapies, it is important to investigate and share this data of numbers of infected individuals of various diseases. Whether the Herpes simplex virus and Alzheimer’s disease connection is a real one is still under debate, however it is interesting to note that the incidence of both have been declining.

The paper has been published as an open access article, which means you can download and read it for free (see the link above). Enjoy!

Why crowdfunding is a good option for my research

About the author: Eloise specialises in utilising immunohistochemical, genotyping techniques and statistics to identify associative risks for Alzheimer’s disease neuropathology from a large population-based brain cohort. Eloise crowdfunded her research on Crowd.Science

Product vs Knowledge

Last month I attended a seminar for researchers in Finland to find new sources of funding. One thing that struck me as worrying is that the majority of the options heavily suggested you should have a product, or a service to offer, as a means to an end for justifying your research goal. Now I didn’t become a scientist to make money, or for fame and glory, I did it because it’s something I love, and I have a passion for trying to understand how life works around us.

To attend a Researchers seminar and be told that we need to offer a service or product as part of our initial goal in research is a bit bonkers in my opinion! I mean, I would love to one day be able to cure Alzheimer’s disease, but in reality I’d just be happy to be part of the bigger picture that leads to understanding the disease. Given these options, I was a bit disillusioned about my future funding prospects, and have spent many moments over the past year thinking about changing my methods in acquiring funding.

Grant Writing Takes Time

As I’ve already mentioned, grant writing takes up a lot of time. Funding agencies tend to give out a few pots of really big amounts, which has left a rather skewed system for the average researcher. Not only do you have to know exactly how to sum up your research in a precise way specific for a given funding organisation, you have to think about things like are your collaborators impressive enough, what techniques do you use, are they modern enough? Is your boss high enough in the field that you will get support no matter what crap you write? Your research may very well be an important stepping stone in its field, but if you can’t tick all these additional target boxes, you may as well forget about your career/research. And without feedback, you can’t possibly know where it is you’re going wrong. I published two papers last year – one as a first author, which usually means you did most of the work, and one as last author, which generally suggests you were the main director of the research. I got no funding from that. Let me just clarify, writing papers is a lot of work! Now of course there are issues of impact factor and article metrics (which I’ll need another blog post to discuss in detail), but wouldn’t it be more logical to reduce the amounts given to researchers, and share it between more individuals?

Research doesn’t have to be expensive

Some research is expensive, but most of what I currently do is manageable on just my monthly salary or funding. I believe it could be much more logical to provide standard salaries to researchers, shared across more researchers, and a larger separate pot for funding the expensive reagents and services that some research requires. Don’t get me wrong, spending so much time on an application, it would be nice to get a big payout, but I think it’s the wrong way to go about it and the poor success rate of funding applications really highlights that changes need to be made.

Modest amounts frequently is enough

These problems are in part why I chose to try crowdfunding my research. I don’t need much, I just want to do what I love and enjoy. This is part of my re-thinking how to fund my research. Smaller amounts, more frequently. Of course this has to depend on your success rate, for which crowdfunding can become very personal.

The emotional side of a disease like Alzheimer’s is therefore a beneficial element when it comes to people understanding the implications of what you do. Writing all these (approximately 20 a year) applications and not having any feedback or success is enough to make anyone want to give up their career in science. But convincing the general public that my research is necessary, that was something I was willing to try.

I’ve discussed in a previous post about how much work running a crowdfunding campaign actually is, but it is also a lot of fun, and as an added bonus, it was a lot more successful than the majority of my grant applications have been!

A year on – recap & meeting my crowdfunders

Eloise specialises in utilising immunohistochemical, genotyping techniques and statistics to identify associative risks for Alzheimer’s disease neuropathology from a large population-based brain cohort.

Almost a year ago I released my crowdfunding campaign to collect funds to carry out my research into Alzheimer’s disease. 66 backers from 8 different countries supported me to continue my research for two months. That got me through some tough times last year, and I’m proud to say that I thoroughly enjoyed the experience. I am no longer wary about talking with everyday people regarding my research.

What was especially encouraging was meeting some of my crowdfunders. I gave a seminar late last year, which was attended mostly by family members, and friends and family have inquired how much my research is progressing through normal discussions about daily life. Surprisingly, the majority of my backers did not want anything for their support, apart from the knowledge that they were helping me out. This was quite a shock to me, but has led me to believe I should make the effort to be open about what I do, because to the general public what I do might seem daunting.

I had the very special experience in early Autumn last year to meet some of my crowdfunders in person, and show them around the laboratories. We sat down for almost 2 hours in total and enjoyed a discussion of my research, their queries about Alzheimer’s disease, and some common problems with research on Alzheimer’s disease. It was a pleasant meeting and I was humbled by their interest and encouragement, and at how my campaign had appealed to them.

One year on from my campaign, I have released two publications, below are the links to the abstracts:

  1. Beer Drinking Associates with Lower Burden of Amyloid Beta Aggregation in the Brain: Helsinki Sudden Death Series.
  2. HSV presence in brains of individuals without dementia: the TASTY brain series

I also have a further one under review with my collaborators in Sweden.

I was also requested to write a special piece for a Finnish journal, and currently my funding situation is comfortable until after the summer. I am waiting to hear back on my personal funding applications over the next couple of months, but it’s inspiring to know that I have my colleagues, collaborators, funders, friends, and family around to support me if things get bad again in the future.

I have many new topics that have become interesting to me, and hopefully I will be able to get started on these and share some insight on them in the coming months as I take more confident steps into my career as an academic researcher. One of the topics is the (much neglected) connection between cardiovascular disease and Alzheimer’s and I will be continuing investigations into Herpes simplex as a pathogenic agent in AD.

Once again, I would like to take this opportunity to thank all my crowdfunding supporters for their belief in my research, and me as a researcher.

Until next time!

Other blogs from Eloise:

Could getting a cold sore increase risk of Alzheimer’s?

Painful Science – getting published is tough!

Should scientists learn to pitch?

Surprising findings for beer and Alzheimer’s related brain lesion

My science crowdfunding experience

Terms of Agreement

Member usage


Crowd.Science’s Service

Crowd.Science has limited liability

How Campaigns Work

Campaign Owner and Campaign Funder Obligation

Campaign Rewards

Fees Payable to Crowd.Science

Stripe Payment Gateway


Communications with Crowd.Science

Tax and legal compliance

Dispute Resolution

Governing Law and Jurisdiction

Third Party Site

Prohibited Use Of Crowd.Science

General Overview